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Johannesburg Olympics

Johannesburg
Olympics

Brand Identity

Johannesburg is the largest city in South Africa. It is the provincial capital of Gauteng, which is the wealthiest province in South Africa. Inspired by Ndebele’s (one of the tribes in South Africa) significant art, First National Bank Stadium’s mosaic architecture design, and the rectangular grid pattern of the city’s centre, I felt that the whole design system for this Olympics should be geometric. A custom geometric typeface is used, and the colors are based on Ndebele’s artworks.

 

 
 

Custom Typeface

 

Pictogram

 
 

Tickets

 
 

Posters